In today’s saturated market, your visual identity isn’t just a logo — it’s a strategic business tool. Whether you’re launching a restaurant, your brand design must be:
- Memorable while flexible
- Designed for real-world application — from aprons to avatars
- Able to evolve over time without losing recognisability
That’s why goldroom provides AU-native visual identity creation that focus on more than looks — they’re built for growth.
What is brand design?
- A complete system of visuals, language, and tone
- Includes logo, colour palette, typography, iconography, textures, photography guidelines, signage rules, and more
- Your first impression — before the food, service, or product is ever experienced
goldroom’s brand design offering includes:
- Guidelines for horizontal, stacked, and responsive formats
- Contrast ratios for readability on menus and signage
- Typography sets: headline, body, accent fonts
- Branded overlays for content creation
- In-venue brand applications: signage, walls, menus, uniforms, packaging
Who it’s for:
- Franchise systems seeking scalable visual assets
- Multi-location venues needing localised expression
- Digital-first hospitality brands needing visual identity for screens and apps
goldroom doesn’t just design for beauty — we design for:
- Operational reality: prep time, lighting, printing timelines, staff onboarding
- Adaptability: https://goldroom.io/ day-to-night shifts, seasonal changes, event mode
- Retention: guest memory recall, photo tagging, loyalty connection
Every brand system from goldroom includes:
- Full brand identity guide in PDF and editable formats
- Editable templates for menus, signs, stories, ads, reels, profiles, thumbnails
- Photography guidance: moodboard, angle direction, model positioning
- Voice and tone direction (optional)
Additional layers (by request):
- Wayfinding systems and iconography sets
- Environmental branding layouts: bar fronts, backdrops, POS zones
- Franchise localisation toolkits
Why goldroom?
- Every team member has hospitality, venue, or foodservice experience
- Designs are tested live inside real venues before rollout
- We deliver faster than traditional studios
Use cases:
- A cocktail bar doing a soft rebrand for Gen Z audiences
- A cafe chain launching seasonal menus with colour-coded overlays
- A delivery-only kitchen needing a digital-first brand toolkit
What you get:
- All logo files in multiple formats
- Support from AU-based designers post-launch
How to begin:
- Book a strategy call and share your goals and inspirations
- Choose from base identity, full identity, or full brand + content system
- Receive your first presentation within 5–7 business days
goldroom.io — where hospitality brands get designed for the real world.